AI Native B2B Marketing Manager
- Remote
- Poznań, Poland
- PLN 17,000 - PLN 20,000 per month
- Marketing
Job description
Most B2B marketing roles hand you an ad account and a lead target. This one hands you the whole marketing of a company that sells long, high-value engagements - plus an engine that does most of the production.
Your main tool is our Marketing Engine: it runs in Claude Code, connects to our CRM, CMS, analytics and ad platforms, and drafts content, campaigns and analyses. You decide what gets made, judge the quality and own the result - measured by pipeline value. Our sales cycles take months, so you need to keep going before the numbers show up. You'll report to the Head of Growth (to the CEO until that role is filled).
What we offer
Salary: 17 000- 20 000 PLN net/month B2B - depending on your experience
Remote first approach
Ownership of the entire marketing area, not one slice of it
An AI-native setup from day one - the Engine handles production, you focus on judgment and strategy
Job requirements
Around 5 years in B2B marketing with long sales cycles - ideally at a software house, IT services or consulting firm. Enterprise software or industrial backgrounds work too.
You've turned an existing ICP, value proposition and messaging into a content and channel plan that actually worked.
At least a year running a content program - you can tell whether a draft holds up for a B2B buyer and whether it ships or needs a rewrite.
You've run an ABM program end to end, together with sales.
You understand SEO and search/LinkedIn campaigns. Deep ad-panel experience isn't needed - campaigns run from the Engine.
You've owned a whole area without supervision and can openly disagree with leadership when an assumption doesn't hold.
Comfortable written English and AI tools in your daily work.
Probably not a fit if your background is only short-cycle SaaS or e-commerce, agency-side only, or a single channel (just SEO, paid or social).
Responsibilities
Build the quarterly marketing plan with sales - topics, channels, campaigns, events and goals - and adjust it based on results.
Design and run the ABM program with sales, passing interest signals from target accounts.
Produce case studies and marketing and sales content with the Engine, and publish it regularly for the company, the board and our experts.
Run paid campaigns and SEO with the Engine.
Organize webinars and offline meetups.
Analyze channel data, feed it into the CRM and report monthly and quarterly results.
Turn what sales hears from clients into content topics and keep the Engine's knowledge up to date.
or
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Perks and benefits
Paid time off and sick days also for B2B contracts
Education & Training Budget
Remote first approach with flexible working hours
Spacious and stylish office if you prefer working on site
Organise team office space in your city
Private healthcare & life insurance
Co-financed multisport membership
Book formula - make a book-wish and we’ll grant it!
Being part of company events and meetups
English lessons with a native speaker
A brand MacBook to work on
Additional budget for team outings
Got questions? Feel free to contact us!
You will be in good hands! Our team will help guide you through the recruitment process and maintain communication throughout as well as share feedback with you.
Kinga Szałek
I see work as a genuine passion. For me, it’s about finding fulfillment and joy in what I do. By discovering new people, their unique talents and understanding their perspectives, I have the opportunity to build collaborative teams that continually grow. I invite you to join Appunite to be part of our thriving Team.
Milena Stareńczak
I believe that the Human Being always comes first: their story and needs. Only then we are able to come up with the best solutions. It's an approach that shines through in my role as a recruiter and psychologist on a daily basis. Still in search of creating the best recruitment process and candidate experience.
Magdalena Adamczak
Can a workplace be made up of inspiring people who are the missing piece of the company's puzzle and together create a space for activity and growth? Yes, at Appunite on a daily basis, the curiosity is learn about people and other perspectives never leaves me. I'm in doing sourcing amazing people, sounds good! Are you in?
Maciej Matwiejczyk
I'm passionate about making recruitment simple and effective, always upholding honesty and transparency throughout the process. I focus on the bigger picture in recruitment, ensuring every step aligns with long-term success. My approach prioritizes support and meaningful feedback for everyone involved, building strong connections and lasting matches.